A new way to book is taking shape in South Africa Pilot preview

THE DIRECT WAY TO STAY

More of the trip.
More for everyone.

Discover independent places to stay. Book directly with the hotel, and share in the savings as a member.

A DIFFERENT KIND OF GETAWAY

Places worth getting away for.

Explore the kind of independent stays we plan to bring to hotels.coop.

Illustrative listings
3 sample stays
Illustrative photograph of coastal accommodation
CoastalSample property

Coastal Retreat

North Coast, KwaZulu-Natal

Illustrative photograph of countryside accommodation
CountrysideSample property

The Midlands Hideaway

Midlands, KwaZulu-Natal

Illustrative photograph of city accommodation
CitySample property

Mountain Courtyard

City Bowl, Cape Town

These sample properties and prices demonstrate the experience. No accommodation is currently available to reserve through this preview.

FOR TRAVELLERS

Your membership makes travel go further.

Pay monthly or annually to become a member. When a hotel offers a better direct rate, an agreed share of the saving comes back to you in the price you pay.

01See the full price before you commit
02Book with the hotel, with no hotels.coop booking percentage
03Receive a confirmed prepaid stay voucher after payment
THE MEMBER ADVANTAGE
Direct hotel rateLess middleman cost
Member shareLower stay price*
For the hotelMore room revenue

*Actual member prices and savings will be set by each participating hotel. Membership fees and launch terms will be published before bookings open.

See how booking works

SEE THE DIRECT BOOKING DIFFERENCE

What happens to the middleman fee?

Use these example assumptions to see how a hotel and its member guest could share a saving. Each participating hotel will set its own real rate and terms.

Cost avoided on an external siteR 360
Member saving on the direct stayR 180
Additional room proceeds for the hotelR 180
Example member stay priceR 2 220

Illustration only. It compares the same R2,400 starting room price. It excludes the traveller's membership fee, taxes, payment processing, the hotel's subscription and any different external rate or promotion. It is not a live offer.

SIMPLE FROM SEARCH TO CHECK-IN

A better booking journey.

01

Find your place

Compare independent stays, room details and the total price. Member rates are shown clearly where available.

02

Pay securely

Choose your room and review the hotel's cancellation policy. Payment will use an approved hosted checkout.

03

Take your voucher

After payment and hotel confirmation, receive a prepaid voucher and booking details to present at check-in.

The payment, voucher and reservation service is planned for the pilot. This preview does not accept payments or create bookings.

FOR INDEPENDENT HOTELS & LODGES

Your rooms. Your guests.
More control.

One predictable listing subscription gives your property a direct booking presence. Add managed distribution to keep rates and availability in step across approved external channels.

Explore the hotel desk
01 / DIRECT BOOKINGS

0% hotels.coop booking commission

Keep your direct room revenue, subject to disclosed payment processing and other agreed costs.

02 / ONE VIEW

Manage rooms and reservations

A property workspace is planned for rates, inventory, policies and a unified reservation calendar.

03 / OPTIONAL DISTRIBUTION

Connect your other channels

Channel management is a separate service and requires authorisation and approved partner connections.

WHY HOTELS.COOP

Own more of the guest relationship.

A direct booking model for hotels, with optional help managing the other places your rooms appear.

Proposed pilot model
01 / DIRECT

No percentage on direct bookings

A listing subscription replaces a hotels.coop booking commission. Payment processing and any agreed services remain separate.

02 / MEMBERS

Give guests a reason to book here

Hotels can offer a member price and share some of the avoided marketplace cost with the traveller.

03 / GUESTS

Know who is staying

Direct reservations are intended to put the guest relationship and stay details in the property's own workspace.

04 / CONTROL

One view of available rooms

Manage room inventory, rates and reservations in one place, with channel updates when connections are approved.

05 / PAYMENT

Clear prepaid stays

The planned checkout confirms payment and hotel acceptance before a valid stay voucher is issued.

06 / DISTRIBUTION

Keep the wider market in reach

Opt into managed external listings under a separate agreement. External platform commissions still apply.

THE HOTEL'S BOOKING CHANNELS

One room pool. Different ways to reach guests.

Start with direct discovery, then add approved external distribution when the hotel chooses.

01

hotels.coop

Member discovery and direct hotel booking, with no hotels.coop percentage fee.

Core proposal
02

Your own property page

Present rooms, policies, photos and the hotel's direct guest offer.

Core proposal
03

External travel sites

Optional channel management for authorised listings, availability and reservations.

Partner dependent
04

At the property

See direct and external reservations together in the hotel desk concept.

Workspace concept

These are proposed workflows. Live inventory, payment and external channel connections are not active in this demonstration.

THE COMMERCIAL CASE

What could direct bookings return to your hotel?

Compare the same monthly room sales through an external marketplace and through hotels.coop. Adjust the assumptions to match your property.

Illustrative calculator

THE SAME ROOM NIGHTS, TWO ROUTES

Gross room sales at starting rateR 150 000
External marketplace commission− R 22 500
Hotel receipts via marketplace*R 127 500
Member price benefit on direct stays− R 11 250
Direct payment processing estimate− R 3 469
Listing subscription, monthly equivalent− R 499
Hotel receipts via hotels.coop*R 134 782
Illustrative monthly difference+ R 7 282

*Illustration only. The direct processing estimate is applied to the reduced member selling price. Marketplace payment charges, taxes, refunds, cancellations, discounts, servicing costs and any other fees are excluded. The external platform's actual rates and the hotel's member offer may differ. This models direct bookings only; optional managed distribution has separate fees and the external site's commission.

A LOOK INSIDE THE PROPERTY WORKSPACE

One desk for every booking source.

Explore how a hotel could see reservations, manage channels and control the rooms it sells.

Interactive concept
PROPERTY PREVIEW

Coastal Retreat

Sample property · North Coast, KwaZulu-Natal

DEMO DATA · NO LIVE CONNECTIONS

Reservation inbox

Illustrative bookings
ReferenceSourceStayRoomStatus
DEMO-1042hotels.coop direct12–14 OctSea viewExample confirmed
DEMO-1043External channel A17–19 OctGardenExample pending
DEMO-1044External channel B22–25 OctSea viewExample confirmed

A real reservation would carry its source, payment state, policy and change history.

PROPERTY PRICING PROPOSAL

Clear costs. No surprises.

DIRECT LISTING

R499 / month

or R4,990 per year, per property


  • Property page and direct booking engine
  • Room inventory and basic analytics
  • 0% hotels.coop direct booking commission
Indicative pilot tariff, excluding VAT and payment processing.

OPTIONAL MANAGED DISTRIBUTION

3% service fee

of eligible completed external room revenue


  • Manage approved external channel listings
  • Sync rates, availability and reservations
  • Booking-level reconciliation and invoices
The external site's own commission also applies. Connections depend on partner approval and signed authority.